Meta Ads Health Grader

Connect your Meta ad account. Get your health score in 60 seconds. See what's working, what's wasting money, and what to fix first.

Get Your Free Health Score

Connect your Meta ad account. Nothing changes without your approval. AutoAdy analyzes your campaigns and returns a health score with your top issues — in under 60 seconds.

Connect Meta Account — It's Free

You approve every change. No credit card. Takes 30 seconds to connect.

What your health report includes:

20%

Creative Diversity

Are you testing enough ad formats and styles?

25%

Fatigue Risk

What percentage of your ads are dying or about to die?

25%

Budget Efficiency

How much of your spend goes to above-average performers?

15%

Testing Velocity

How many new creatives have you launched in the last 14 days?

15%

Waste Level

What percentage of spend goes to zero-result ads?

Why audit your Meta ad account?

The average Meta ad account wastes 15-20% of its monthly budget on underperforming ads. That's $300-$500/month for a $2,000 budget — money that could be driving real results instead of funding impressions nobody clicks.

Most advertisers don't audit because it's tedious. You have to check every ad's frequency, compare CTRs, calculate waste percentages, and cross-reference performance against benchmarks. AutoAdy does all of this in 60 seconds using 8 statistical algorithms.

How is the health score calculated?

The score is a weighted composite of five dimensions, each scored from your last 30 days of campaign data across every active ad. Fatigue risk and budget efficiency carry the most weight at 25% each, creative diversity contributes 20%, and testing velocity and waste level contribute 15% each.

Each dimension answers a concrete question. Creative diversity asks whether you are testing enough distinct ad formats and styles. Fatigue risk asks what share of your ads are dying or about to. Budget efficiency asks how much of your spend reaches above-average performers. Testing velocity counts new creatives launched in the last 14 days. Waste level measures the share of spend going to ads that produced zero results.

The weighted total lands on a 0–100 scale and maps to a letter grade, with A starting at 90 and F below 50. The composite is deliberately blunt — its job is to point at the weakest dimension, not to be precise about the strongest.

How do I read my grade?

Read the lowest dimension first; the overall letter is only a summary of it. A high fatigue risk means refresh creative — forecast the burnout date for a specific ad with the fatigue forecast, then brief the replacement. A high waste level means pause the zero-result ads and check where their budget should go with the budget reallocator. Low testing velocity means the pipeline is empty and the next fatigue cycle will hurt.

A poor budget efficiency score is usually a structural problem rather than a creative one: spend concentrated on ad sets that compete with each other, or split so thinly that nothing escapes learning. If the grade dropped suddenly rather than drifting, the drop diagnostic works from an Ads Manager export and tests competing explanations for the break instead of assuming the first one.

Keep reading

Last updated August 31, 2026. All 17 calculators and AI helpers are listed on the free tools hub.

FAQ

Common questions

What does the health score measure?

The health score evaluates 5 dimensions: creative diversity (20%), fatigue risk (25%), budget efficiency (25%), testing velocity (15%), and waste level (15%). Scores range from 0-100, with grades from A (90+) to F (below 50).

Is my data safe?

AutoAdy requests ad-management access so it can pause ads and adjust budgets — but only when you approve an action. We never modify your campaigns, create ads, or change budgets without your explicit permission, we never see your Facebook password, and you can disconnect anytime. Your data is encrypted and never shared.

Do I need a paid plan?

The health score overview is free — you'll see your overall grade and lowest-scoring dimension. The full audit with actionable recommendations requires a free AutoAdy account.

How is this different from Meta's own tools?

Meta doesn't provide a composite health score or creative fatigue prediction. AutoAdy uses 8 statistical algorithms including survival analysis and Bayesian A/B testing that Meta's native tools don't offer.

How long does the audit take?

The initial health score generates in under 60 seconds. It analyzes your last 30 days of campaign data across all active ads.