Autoady
Example review · illustrative data
Lead cost rose. Here’s what to check.
A fictional lead-generation account. This demonstrates the review format, not a customer result or promised saving.
| Measure | Previous | Latest |
|---|---|---|
| Spend | $600 | $600 |
| Leads reported by Meta | 30 | 20 |
| Cost per lead | $20 | $30 |
Interpretation: Spend stayed level while reported leads fell. Cost per lead increased 50%. This alone does not establish the cause or lead quality.
Next step: Inspect which ad sets contributed to the change and check delayed conversions before changing budgets.
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